5 Keys To Sell On Amazon in 2025
The Right Mindset for Success
When it comes to selling on Amazon in 2025, your mindset will play a monumental role in whether or not you achieve long-term success. Many people still operate under the misconception that the platform is overcrowded or too competitive. In fact, I hear it constantly from individuals just starting out: “Isn't Amazon too saturated now?”
Let me tell you, this is a mental block. Think of the wealthiest individuals in the world. They don’t view opportunities as scarce. They see them as abundant, knowing that the world is full of potential if you know how to leverage it. This mindset applies directly to Amazon selling.
The reality is, as of 2024, there are over 900 million products being sold on Amazon. The competition is fierce, sure, but there’s still a vast amount of opportunity for sellers who understand the market and approach it strategically. The idea that it’s “too saturated” is only an excuse for a lack of understanding of how to navigate the marketplace.
To get ahead, you need to think beyond scarcity. You need to embrace abundance, just as top entrepreneurs do. Once you do this, you’ll understand how to carve out your own profitable space in Amazon’s bustling marketplace.
Key Takeaways
Mindset Shift: Embrace abundance and reject scarcity to thrive in a competitive market.
70/30 Rule: Focus on a general store, with 70% of products in major categories and 30% in seasonal ones.
Customer Experience: Amazon thrives because of its relentless focus on customer satisfaction.
Right Suppliers: Choose domestic suppliers to avoid international shipping pitfalls.
Utilize Tools: Streamline product research and business management with effective tools.
Table of Contents
The Right Mindset for Success
The Power of the 70/30 Rule
Customer Experience: The Backbone of Amazon’s Success
Choosing the Right Suppliers
The Importance of Tools in Your Amazon Journey
Product Research: The Million-Dollar Skill
Conclusion: How to Scale Successfully in 2025
The Power of the 70/30 Rule
The next tip is something I’ve talked about frequently – the 70/30 Rule. It’s a simple yet powerful framework for structuring your Amazon business. Let’s break it down:
70% of your product selection should be focused on major categories—those evergreen, always-in-demand products that sell consistently, regardless of the season. Think about products that people need year-round. These are your bread-and-butter items.
30% of your product selection should be seasonal. These are products that peak in demand during specific times of the year—such as fitness equipment during the New Year’s resolution season, or holiday decor in the fall. By including these in your store, you can ride the wave of high demand during those times.
The beauty of this rule is that it gives you stability and opportunity. With the 70% focusing on steady sellers, you’ll ensure consistent cash flow. Meanwhile, the 30% seasonal products allow you to take advantage of spikes in sales during specific periods. This model will help you avoid the pitfalls of relying too heavily on seasonal products, while still tapping into the bursts of demand that naturally come throughout the year.
By applying the 70/30 Rule, you’re setting your store up for a balanced income stream—ensuring that you can ride out the lulls while also capitalizing on the highs.
Customer Experience: The Backbone of Amazon’s Success
One of the key reasons Amazon has dominated the e-commerce space is its unwavering focus on customer experience. If you want your Amazon business to thrive, this principle should be at the core of your operations.
Too many sellers think that once a product is sold, the job is done. But that couldn’t be further from the truth. Selling on Amazon is more than just making a transaction. As a seller, you need to be committed to ensuring that every step of the customer’s journey—from browsing to receiving the product—is seamless and hassle-free.
Amazon’s success hinges on creating a smooth experience for customers. They want to make sure that when a product is sold, it reaches the customer quickly and in good condition. This is where the Account Health Metrics come in. These are Amazon’s benchmarks for assessing how well you’re handling customer service, policy adherence, and shipping performance.
To remain in good standing with Amazon, you must consistently meet or exceed their performance targets. Fail to do so, and your account could be suspended or deactivated. This is a major reason why some sellers experience horror stories of their accounts being shut down—they’re neglecting the importance of customer service and quality delivery.
The key to long-term success on Amazon is making sure that customers are not only satisfied but impressed by the speed, reliability, and quality of your service.
Choosing the Right Suppliers
Without the right suppliers, your Amazon business will not thrive. One of the biggest mistakes I see sellers make is turning to suppliers that are not conducive to long-term success.
A lot of new sellers start by using platforms like AliExpress, Alibaba, or others that source products from overseas. While the prices may be low, this is a dangerous approach, especially as we head into 2025. The political and economic landscape, with tariffs, duties, and import taxes, makes importing products from overseas more expensive and less reliable than ever before.
That’s why domestic suppliers are so important. By sourcing your products within your own country, you can significantly reduce shipping times and avoid the pitfalls of international shipping delays, customs issues, and unexpected fees. Yes, sourcing domestically may increase your product costs slightly, but this doesn’t hurt your profitability as much as you might think.
In fact, people don’t buy on Amazon because it’s the cheapest option—they buy because it’s fast, convenient, and easy. When customers get their products faster, they perceive more value in the transaction, and this leads to better reviews, repeat customers, and ultimately more sales.
The Importance of Tools in Your Amazon Journey
To scale your Amazon business in 2025, you need to use the right tools. Far too many sellers spend thousands on overpriced, complicated software that doesn’t even provide a strong return on investment. In my experience, there are a few essential tools that every Amazon seller should be using.
Product Research Tools: For Amazon dropshipping, you don’t need fancy tools with loads of data. A simple Google Chrome extension, like AMZScout, can give you the information you need to make an informed decision. The most important metric you’ll focus on is the Best Seller Rank (BSR). This tells you how well a product is performing compared to others in its category.
Brand Reseller Tools: As a seller, you need to be cautious about listing products from brands that might file intellectual property (IP) claims against you. Using tools that track which brands are reseller-friendly can save you from a nightmare of policy violations.
Profit Tracking Tools: You also need a reliable system for keeping track of your profits, sales, product listings, and suppliers. You don’t want to be operating blindly. For this, I offer a Free Amazon Dropshipping Calculator that helps you track everything related to your Amazon business. This tool makes it easier to stay organized and understand your numbers, ensuring you’re making informed decisions.
Using the right tools allows you to work smarter, not harder. They help you stay organized, make better decisions, and focus your energy on what really matters.
Product Research: The Million-Dollar Skill
At the end of the day, product research is the most important skill you can develop as an Amazon seller. It’s the one thing that’s going to put money in your pocket. Without solid product research, you’re setting yourself up for failure.
The most critical metric to track in product research is the Best Seller Rank (BSR). The BSR is the key data point that tells you how well a product is selling in its category. A lower BSR indicates a product is selling well, while a higher BSR suggests it’s not performing as strongly. However, it’s important to note that the BSR doesn’t always tell the full story. Sometimes a product with a high BSR might still sell well due to pricing, customer value, or other factors.
I always teach my students four different methods of product research. You can’t rely on just one technique; there are multiple paths to finding profitable products. Once you understand how to evaluate the BSR, analyze product listings, and understand the price-to-value equation, you’ll be in a much stronger position to choose the right products to sell.
Conclusion: How to Scale Successfully in 2025
Selling on Amazon in 2025 is very much within your reach, regardless of whether you’re just starting out or you’re looking to scale to new heights. The secret to success lies in having the right strategies and mindset to navigate the competitive landscape.
Focus on building a long-term business by embracing abundance, applying the 70/30 rule, and prioritizing customer experience. Sourcing from reliable, domestic suppliers and utilizing the right tools will help ensure that you’re working smarter, not harder. Finally, master the art of product research so you can consistently find products that will generate profits.
With the right guidance and tools, you too can achieve success, just like many of my students, who have gone on to make millions in sales. And with a commitment to consistency and the right strategies, 2025 can be your most profitable year yet.
If you’re ready to dive in and gain hands-on guidance, sign up for my mentorship program. It’s packed with everything you need to succeed and grow your business like a pro. Don’t miss out – let’s make 2025 your most profitable year yet!
